Thursday, February 24, 2011
I haven't been here for a while .. I am sorry coz of my laziness :)
I am in love and it's not a boy .. it's a bag called Alexa, Mulberry Alexa .. the satchel at the top of every fashionista's wish list. It's definitely a trophy, statement of desire, the leather expression of cool.
The Alexa was conceived to Alexa Chung, the British broadcaster, model and fashion icon. The bag was first mooted after Mulberry creatives spotted a photography in a magazine of Chung carrying Elkington, Mulberry's classic men's briefcase. They loved the look and thought designing a bag inspired by Alexa. Mulberry has this tradition of naming bags after girls. This wasn't a collaboration with Chung, she didn't contribute to the design.
In one week, after realising 380 Alexas were sold. Three-hundred and eighty women spent 750 on one particular bag. How? Why? Well, its sort of a perfect-bag-in-perfect-time, originally made in their factory at Somerset. Its roomy enough for all of your everyday essentials. Very chic option for any outfit. It comes in two sizes and nine colors.
.. and its taking part in Olivia's closet :) <3